Avi Gandhi
Avi Gandhi (he/him) is a writer, advisor, and entrepreneur in the Creator Economy with 15 years experience as an agent, manager, producer, marketer, and partnerships executive at companies like WME, Wheelhouse, and Patreon. As a LinkedIn Top Voice in the Creator Economy, he posts daily about how Creators and companies can succeed together. Avi’s weekly newsletter, Creator Logic, interviews Creators about how they run their businesses. Through his consulting business, Partner with Creators, he advises billion-dollar companies like Discord, Radix, and Merit Circle on Creator strategy across product, marketing, and partnerships. He enjoys pourover coffee, whisk(e)y, gaming, anime, and the internet, and lives in the Los Angeles area with his wife, daughter, and doggo.
Open Bar at our Creator Holiday Meetups
(1 min read) BrandArmy and Squad.App are buying your drinks at the Creator Logic Holiday Meetups!
Avi Gandhi /
Do more by doing less
(5 min read) Zahra Hussain on balancing brand work and creative growth. Featuring Squarespace, Notion, Artlist, American Express, Whalar, Sony, and ChatGPT
Avi Gandhi /
10 Tough Learnings by Creators
(3 min read) Scams, revenue drops, being too mean, and the power of consistency. 10 Creators answer the question "What do you wish you knew when you started?"
Avi Gandhi /
TikTok to Instagram growth in 3 steps
(6 min read) Instagram followers are worth more $$$$ than TikTok followers. Featuring Linktree, Instagram Broadcast, Spring, Jellysmack, Capcut, and Whalar
Avi Gandhi /
3 ways to build selling power
(5 min read) Bryan the Diamond's tactics for successful brand partnerships, evaluating managers, and monetizing TikTok. Featuring Linktree, CapCut, Amazon, and Apple's Calendar app.
Avi Gandhi /
4 ways to context-switch easier
(5 min read) Switching between creative and business thinking throughout the day is hard. Maayan Gordon has some tricks to make it easier. Featuring Wordpress, ChatGPT, ConvertKit, Splice, Acorns, Kartra, Stripe
Avi Gandhi /
How to avoid getting screwed
(2 min read) When startups fail, companies merge, and platforms sunset features - Creator get screwed. Here are 3 steps to cope. Featuring Creative Juice, Fanjoy, Facebook, Fanhouse, and more!
Avi Gandhi /
3 social proofs that get clients
(5 min read) Twitter ghostwriter Jason Levin on the value of DMs, simple answers and Twitter (X?). Featuring Beehiiv, Typefully, Midjourney, Photoshop, Amazon, Stripe, Notion, and Wealthfront.
Avi Gandhi /
Four (4) simple ways to 10x ad revshare
(5 min read) TechGoggles on increasing CPMs, low-quality thumbnails, valuing watch time, and dragging out a video. Featuring WhatsApp, Wordpress, Bluehost, Google Sheets, Final Cut, and Da Vinci Resolve.
Avi Gandhi /
How to SELL Your Creator Business
(4 min read) Firms are buying Creators' businesses. Learn what you can do to make your Creator business attractive to buyers in the future. Insights from the invite-only VidCon Leadership Summit!
Avi Gandhi /