Small but Mighty - Bricks 'O' Brian
(6 min read) Brian Saviano on committing to family-friendly, putting creative first, and focusing on community. Featuring Squarespace, Printful, Patreon, Kidoodle, Linktree, Kickstarter, and more.
Brian Saviano aka Bricks ‘O’ Brian
In the vanity-based world of social media celebrity, Brian Saviano’s 28,000 followers might seem small.
Thanks to his diverse portfolio of revenue streams, unique creative advantages, and thoughtful content distribution, he’s done very well for himself.
There’s a lot we can learn from Brian’s approach.
Let’s get into it!
Brian is a family-friendly gaming Creator who plays Super Mario, Minecraft, and other games for a 16-and-younger audience.
There’s a lot of opportunity in this space, but also quite a few challenges:
Parents, advertisers, platforms are VERY sensitive to content safety
Kids are the primary viewers, but parents control the spending
Not all parents get the value of subbing on Patreon, Discord, Twitch, etc.
Brian makes a living by addressing these challenges in 5 ways:
1) Committing to being family-friendly
The internet is all about authenticity.
Brian is authentically family-friendly, and is committed to maintaining that brand in his content.
That commitment creates trust.
Trust creates loyalty.
Loyalty drives conversion.
And that’s how he was able to raise over $65,000 - more than $2 per follower - to fund his two children’s books (Pro Gamer’s Guide to Making Friends and Pro Gamer’s Guide to Healthy Habits) on Kickstarter!
2) Acting like a professional
Very few Creators are able to articulate their mission.
Having a mission statement is something a professional does, not an amateur.
Companies want to work with professionals.
It’s also a powerful tool for a pitch - I recommend watching Start With Why to really understand this point.
Here’s the statement Brian has on his LinkedIn:
If you don’t have one of these, I recommend spending some time thinking about your mission!
3) Putting creative first
Quality > Quantity
You’ve heard it before, but it’s true.
More posts, more projects - these aren’t the way to win.
Making your content really good (for your audience) is the true path to sustainable success.
4) Focusing on the community
Brian invests significant energy into cultivating his community, both online and offline.
In-person interaction is the most powerful connection-builder there is, but as Creators become more like celebrities, I fear we may be losing this critical piece of the community puzzle.
If you’re a Creator please - meet your fans. It will pay off in spades!
5) Diversifying revenue streams
I’ve said it once, I’ll said it again (and again, and again):
Diversification is the path to freedom in the Creator Economy!
Brian has 8 revenue categories, with multiple sources within each. No one category accounts for more than 25% of his income.
If any one revenue category disappeared tomorrow, he’d be just fine.
Keep reading to learn how Brian distributes to OTT platforms like Roku, why he used Kickstarter to sell his books, and exactly what the heck “Kidoodle” is.
Website - Squarespace
OTT - Kidoodle + Playworks (Roku app)
OTT distribution is still nascent for Creators, so Brian is ahead of the curve. His family-friendly gaming content (Minecraft, Mario, etc.) really helps here:
Think about the behavior - parents want to put something on the TV to entertain their kids. They have a Roku TV (the #1-selling TV in the US). They know their kids like Minecraft, they know Bricks ‘O’ Brian is family-friendly... It’s an easy choice.
On top of having his own Roku App, he also distributes - and gets paid a royalty - through family-friendly OTT platform Kidoodle.
CREATORS TAKE NOTE - size isn’t everything.
Brian’s total social following is about 2000x smaller than Dude Perfect’s YouTube channel…
And yet, he’s distributed alongside them in Kidoodle.
He found an angle (family-friendliness) that allows him to stand alongside giants, and benefit from the audience they bring to the table.
What’s your angle?
Livestreaming - OBS + Twitch
Fundraising - Kickstarter
Brian used Kickstarter for 3 reasons:
Traditional fundraising wouldn’t work for him
All-or-nothing model works better under uncertainty
He personally likes Kickstarter
It ended up having additional benefits:
Book Distribution - Mascot Books (produced + distributed hardcover) + Authocrasy Studios (produced softcover #1) + Pathway Book Service (distributed softcover #1)
Appearances - Cameo (virtual) + Self-Booking (live)
Merch - Printful + StickerApp + Vistaprint + Catprint
Link in Bio - Linktree + Squarespace
Membership - Patreon
Video Distribution - Manual + Editor
Finances - Accountant + traditional credit card and bank
Representation - Unrepresented
Production - Elgato suite of products + LIFX lighting with Lumia Stream + Shure SM7-B + Sony A-4100 DSLR + Office Space
Why does Brian rent an office space to stream from?
Thanks for reading!
My mission is to enable a million people to find freedom in the Creator Economy.
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