3 social proofs that get clients
(5 min read) Twitter ghostwriter Jason Levin on the value of DMs, simple answers and Twitter (X?). Featuring Beehiiv, Typefully, Midjourney, Photoshop, Amazon, Stripe, Notion, and Wealthfront.
Jason Levin’s newsletter, Cyber Patterns, is one of my favorites…but that’s not his core business (yet).
Jason uses social media to build his credibility among startup founders and VCs.
That target audience then ends up paying him to ghostwrite for their own socials.
This model of social-driving-services is very lucrative.
Let’s get into it!
Jason’s ghostwriting clients pay him $4000-$6000/month to write as them on Twitter. How did he get such lucrative clients?
It starts with social proof.
Jason’s POV on Twitter (X?) runs counter to the common narrative that the platform is declining.
I was curious what he thinks is driving this shift.
(Side note - This frustrated confusion over Twitter vs X is a good lesson in the need for consistency in branding.)
As Jason accrued social proof on Twitter, he was able to acquire customers through a simple 2-step system:
DM a prospective client on Twitter with a simple qualifying question.
This simple binary system saves energy by weeding out the riff-raff. Anyone who answers “No” is immediately disqualified; “Yes” answers are worth continuing the discussion.
Pitch services, leveraging social proof.
Social proof comes in many forms, and Jason mentions 3 here:
Big numbers - Metrics that show influence or power e.g. follower count
Mutuals - People you know that they also know (and, ideally, would vouch for you - though many will never do that diligence)
Big names - VIPs in your network that validate your credibility
Like any good services offering, Jason transitioned over time from outbound sales to a referral-driven business.
Without making the early effort to reach out, though, he wouldn’t be where he is.
Jason loves ghostwriting - especially his client relationships:
Still, like any great creative, he ultimately wants independence.
To get there, he’ll need to make a lot more money from his newsletter. He’s focused on pursuing a subscription model for Cyber Patterns.
Email / Website - Beehiiv
Membership - Beehiiv
Advertising - Beehiiv + direct sales
*Disclosure - Creator Logic is published via Beehiiv
I was curious what got Jason to make the switch from Substack.
Two interesting points here:
Jason bet on himself. Even though he wasn’t (and still isn’t) making big money on his newsletter, he opted to pay a monthly fee (~$100/mo) to avoid needing to pay 10% of revenue in success.
Jason prioritized design. Platforms like Substack and Patreon sacrifice aesthetic customizability for accessibility, but aesthetic is a big part of Cyber Patterns’ strategy.
Newsletter Design - Midjourney + Photoshop
Creative Inspiration - Readwise
Payment Processing - Stripe
Affiliates - Amazon Affiliates + Beehiiv Boosts + Direct to Company
Book Publishing - Altamira Studio
Content Management - Notion
Jason has a Notion template he uses as a content dashboard for all of his and his clients’ Tweets!
Want it? Refer Creator Logic to a friend and I’ll send it to you:
Brainstorming - Otter
Credit Cards - United Business Card
Banking - Traditional Bank + Wealthfront
Accounting - Quickbooks + TurboTax
Communication - Text + Slack
Content Scheduling and Distribution - Typefully
Video Distribution - Direct to Platform
Video Production - Descript + Streamable.com + Editor
I was curious if there were any content rights issues there.
Thanks for reading!
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