Most clients listen to the podcast. They really like the questions, the way I extract information. That’s how they find out the way that I think. 

People will come and say… “I see that you are a lawyer, therefore I trust you to write on my behalf because I'm a C-suite executive and I don't want someone who just graduated with a Comms degree to be writing for me. You understand where I'm coming from. You have worked on hotel acquisitions and power plant M&As. You can speak the language that I am used to.”

The extraction of stories from people is something most people struggle with. Most people will come and say, “I'm a very boring person, I have nothing interesting to say.”

And I'll come in and say, “Well, that's my job, to ask the right questions, to get the right interesting stories out. And if you don't trust me, just listen to any of the 140+ episodes and you will see the style that I use.” 

I tend to tell them to really think about whether they really want to proceed, as opposed to trying to sign them. So for me, it's always asking questions like, “Are you sure you want to be on LinkedIn? Are you sure your target customers are here? Are you sure this is the right timing?”

I always say that it's important for me, because, “The last thing I want for you is to spend your time here when you could spend it somewhere else.” 

I was looking around and Pat Flynn [of Smart Passive Income] kept on talking about Convertkit, so I just ended up using it. 

It's very high-touch. They DM and I'll respond, and my response is always, “Let's jump on a call.” 

It tends to be half an hour, sometimes an hour, and from there, I really explain what I do. I get to understand where they are coming from and then decide whether to move forward or not. 

I will always ask them the question, “Why do you want to be on LinkedIn?” 

If I get an answer like, “Oh, I just want to be famous,” then I'll just come out and say, “We are probably not in the right space at the right time right now.”

I'm not the one making the payment. I just leave it up to them and I just say, “This is my account.”

For me it was just the fact that they are so much closer to me, and also that I liaise with people in Nas.io and they are very available on WhatsApp. 

They will follow up and say, “Hey, do you want me to be an accountability partner? Have you been working on this? I will help you to upload all your information to set it up, and all you have to do is just click launch.” 

I like that kind of really personal touch.

At the time, when I started in 2020, I wasn't sure if I wanted to continue the podcast - and their hosting is completely free. The only risk I could find was that they were small and they might just shut down. 

It's been four years and they're still there and going strong. I like them because it's very easy. I just upload it and it's out to all platforms without me having to think about it. Never had an issue.

My mom edits. She's really good at it.