How to Make $150k a Month from Reddit Promotion
(7 min read) Reddit promo tactics, the anti-OnlyFans business model, and how to delight your fans - from #1 Paid OnlyFans Page Creator Mrs Poindexter
Crystal and Chris Jackson are not a couple you’d expect on OnlyFans.
Chris is the CEO of a tech company and Crystal is a senior official in Public Health for the State of California. They’re both engineers. They met in a lab at Intel.
You know what comes next…
Now they’re doing six figures a month in revenue, bringing in the neighborhood moms, and getting featured in People and the New York Post.
Crystal Jackson has an ambitious goal - to be the first OnlyFans model to go mainstream. She’s well on her way:
The content she posts is Playboy, not PornHub
Her social media presence is PG-13
The press loves her
She’s got the #1 Most-Liked Paid OnlyFans page.
How’d they get here?
Let’s get into it!
Crystal and Chris made their first six - maybe seven - figures as Creators by promoting their OnlyFans on Reddit.
Reddit’s community is completely different than any other social platform. Authenticity is prized there more than anywhere else.
We’ll come back to the specific tactics of Reddit promotion shortly. First…
Most people think of OnlyFans as subscriptions, but that’s not where most Creators make the bulk of their revenue.
Frequently, fans pay for a subscription thinking they’re going to get the good stuff, only to find that they’re only accessing more teaser content.
The content they really want ends up getting sold to them on a transactional basis at a MUCH higher price.
If you pay a subscription for Netflix, end up only getting access to trailers, and then have to buy each movie you want to watch - wouldn’t you be pissed?
Crystal and Chris’ model is the anti-OF business model.
It’s all-included within the subscription, and it’s working really well.
That retention rate is fantastic; the benchmark is less than 50%.
Here’s how they approach this “Delight the Fan” philosophy:
No upsell, ever - The subscription is really all-inclusive. This is a very different experience than the vast majority of Creators on OnlyFans.
Expand the universe - They bring in other moms from the neighborhood; her fans love it, and it’s led to the creation of new IP - “MILF Estates”, which is now the brand of their merch line!
Engage for real - They don’t have a team or AI responding to comments. They’re doing themselves, on Reddit, social, and OF.
Though Crystal and Chris grew through Reddit initially, their next wave of growth came from running paid ads.
They did that until they ended up in the press, and that REALLY took them to the moon.
I don’t normally recommend press as a driver of sales, but the product they’re offering is one that has clear mass-market appeal.
Along the way, Reddit moderators gave them some advice:
Today, Instagram and Twitter combine to drive 50% of their business, and they just launched YouTube, TikTok, and Snap in July.
Still, Reddit is their bread and butter, and somehow, these two executives-turned-OnlyFans-Creators are the best in the business (perhaps the entire Creator Economy) at leveraging it to drive revenue.
I’ll leave you with three (3) of their Reddit secrets for your own use:
1) Pay attention to and follow subreddit rules.
2) Post a unique piece of content in every subreddit.
3) Use your bio link instead of spamming links to your business.
Mrs Poindexter’s Guide to Reddit
Crystal and Chris have put together an incredible PDF document detailing tons of specific tactics needed to successfully make money through Reddit promotion.
It’s written through the lens of OnlyFans, but the tactics can be applied to most any business.
Here’s the table of contents:
They’ve agreed to let me offer it to readers as a reward for referrals!
So - if you can get 3 friends to sign up for Creator Logic, I’ll send you their guide.
Here’s your personal referral link - just send it to a few friends who are interested in the world of Creators, and Mrs Poindexter’s Guide to Reddit will be yours!
Membership - OnlyFans + BrandArmy
Chris and Crystal love OnlyFans, both as Creators and as tech leaders.
Content Claiming and Takedowns - Clip Sentry / Takedown Piracy + Ceartas + Ruleta + BrandShield + Fish & Richardson + Perkins & Coie
Crystal and Chris have trademarks for Mrs Poindexter and MILF Estates, and their content gets pirated and stolen and reposted everywhere.
They have an army of law firms and tech companies finding, claiming, and removing, their pirated content.
This is a champagne problem, but champagne is expensive.
Merch - Shopify + Printify (and some Instagram too)
Link in Bio - NONE
Crystal and Chris are VERY against bio links with link lists on social:
They believe Instagram and other platforms quietly suppress profiles with these links (and have firsthand knowledge of a court case about it)
They feel that pushing a bio link is overly salesy and signals to fans that you only care about money
Banking - Major American bank
Accounting - Mazars USA
Photo - Samsung + Sony FX3 Cinemaline
Agency - None
While I think they’d be open to a Hollywood agent, the model of most OnlyFans agencies runs counter to their successful “delight the customer” model.
Editing - Splice
Storage - iCloud
Content Posting - Hootsuite
Operations - They are the operations
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See you next week!