I'm not really planning on doing full-time content creation. I can't, it's too unstable for me.

I probably will get a job somewhere in marketing or something to have a dual income. I don't like the instability of it.

In Canada, we don't have access to the TikTok Creativity Program. I hear of my American counterparts making quite a lot of money from it…And I feel like I could benefit from that, and maybe get an earn some money from that, but I don't have access to it. My account is registered as a Canadian account.

There's really nothing I can do. I can try a VPN all I want, but nothing's gonna work…

I've been going out to events here in Toronto…most of them will be hosted by brands.

If they invite me to an event and I post a couple of story posts about it, they are gonna see that I kind of did work for them and they made their profit…I feel like a lot of them do appreciate that and then want to work further with you.

I've been attending, I'd say maybe one a week. And I feel like face timewith people from companies has really helped in creating those partnerships and creating those relationships with other businesses….we don't get paid to go to them, but it's a good place to build a relationship. It's also a good place to meet other Creators and just start relationships in general and network.

When I actually get to the event, there's a checklist, so they'll see my name and they'll go, “Hi, good to meet you, I'm so and so, I'm with XYZ.” I'll meet them and then I'll go into the event. Then, sometimes, there are brand representatives walking around the event, and they'll introduce themselves and I'll introduce myself.

And it kind of goes like that.

As for Creators, I know a bunch of the people that usually go to events now, just because I keep seeing familiar faces, so I usually stick around them because I am a little bit socially-anxious.

That usually helps with the introductions to other Creators and just meeting new people and all that.

This year, my income has been the highest it has been.

I've been trying to diversify my content. I've been trying to go down the lifestyle avenue, just because I enjoy sharing parts of my life with my audience, but also it's more lucrative because the brand deals and partnerships just become more authentic when you're a lifestyle content creator.

I thought that my best foray into that would be through something that I personally really enjoy, which is reading. I've been making book content here and there just to try and establish that I am a reader and then see if that can lead to any business or lead to any sort of new audience that does enjoy reading.

The Goodreads account is just a way to connect my audience with me as a reader, just so they can see deeper into what I read and what I have to say about the things that I read. I don't use that as a money-making strategy, but maybe, indirectly, I guess it could be

I just wanted to centralize all my links and everything, and that was just the first one that popped to mind. I’ve seen Linktree be used a bunch….

The only issue with it is that whenever I do a brand deal, a lot of the time they want me to put a link in bio, and so I have to remove my Linktree for about a week or so, and then I lose traffic for a week.

I’m a student as well, so I've used a calendar throughout my whole student career. I just put all my due dates in that. It's usually not a lot - I'm usually doing two brand deals at once at the very max. So it's not overwhelming ever, because it's usually

1) Content due

2) Revisions due

3) Posting date

4) Send analytics

So it's four things. I just plot them into my calendar and it's smooth sailing from there.

I am incorporated. I treat my business as a corporation, and all my income goes into there because then I can treat what I do as a business - which it is a business - and buy expenses and things.

I have my email linked to my bio, so that's where the brands go straight into my inbox. But, if it's a very intricate kind of brand deal with a lot of details that I have to add and many revisions, then I just give them my number and we just exchange the edits back and forth so that we don't have to go through all the hurdles of the email formalities and the email etiquette and all that.

I hate, hate email and all the thousand threads and everything, so I just give them my number for ease.

Most of the videos I make, I film on the TikTok app just because I find the interface to be super easy and the editor suffices for me. I don't have any complex editing that I need to do for my videos, but I save all my videos before I add text because I have an inkling that the Instagram algorithm can detect the TikTok font.

So I just rewrite all the text and make it the Instagram font.

I was referred to him by the company that I did merch with years back and I had a call with him and it went great. I've been with him for three years.

I actually meeting him for the first time in person in a couple of weeks, so I'm excited about that. We've had a virtual relationship this whole time, but it's been great. He negotiates amazingly and it's been amazing.