Four (4) simple ways to 10x ad revshare
(5 min read) TechGoggles on increasing CPMs, low-quality thumbnails, valuing watch time, and dragging out a video. Featuring WhatsApp, Wordpress, Bluehost, Google Sheets, Final Cut, and Da Vinci Resolve.
Most gaming Creators these days play games so they can make money.
Angad and Harkaran Singh make money so they can play games.
This past year, their TechGoggles family of channels made over $300,000, so they’ve got quite a bit of gaming ahead of them…
Let’s get into it!
Angad and Harkaran didn’t initially prioritize revenue.
Part of the reason they weren’t doing well is that they lived in India, and were producing their videos in Hindi.
Then they switched to English, and things changed.
Switching to English enabled them to reach audiences in the US, UK, Australia, and other high-CPM markets.
The best part? They retained their Indian audiences.
Retaining their Indian audience gives them an edge on a platform that has largely been sidelined in the competition between video game livestreaming platforms: Facebook.
Nearly 500 million Indians use Facebook, out of their 2.9 billion total users.
That deal accounts for 10% of their revenue, on top of what they make from Facebook ads, and is structured in one of three ways (which way is confidential):
Platform revenue accounts for 85% of their business. In an effort to diversify, they’ve put effort into to other revenue streams.
Their brand deal business is very small, because they were only getting Indian brands. Angad recently moved to Canada with the goal of building relationships with more lucrative Western brands.
Their other growing revenue stream is an channel management “agency”, where they manage the channels of other gaming Creators in exchange for a portion of revenue.
They’re very sophisticated about how they think about optimization, and as a result, they’re working on a low-cost ($50-$100) course that will be available later this year.
I’ll leave you with 3 takeaways from their optimization expertise - a teaser to the course - before we jump into their Stack:
Lower “quality” thumbnails are often better.
Drag it out.
Watch Time = Revenue
Website - WordPress
Hosting - BlueHost
Affiliates - YouTube
Communication - WhatsApp
Representation - None
Brand Deals - Internal
5 PCs - Custom with AMD graphics and CPU
Logitech C920 camera - good starting, decent camera for streaming
Video Cam - Sony A73 for video recording
Editing - Mac suite - Final Cut Pro + Da Vinci Resolve
Mic - Behringer mic and mixer + the team has their own setups
All gaming consoles and VR headsets
Video Distribution - Native on platform
Operations - Freelance team
2-3 people writing articles on the blog.
Team that plays the games and edits videos and streams, mostly project-based and freelance
5 people close to full-time plus a stable of part-timers
They produce a TON of content
7-8 streams + 4-5 videos per day across all channels
Project Management - WhatsApp + Google Sheets
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